From Aston Martin to Bentley and now Mercedes-Benz & Pagani.
The truth of the matter is that Miami is on overdrive with residential developments and the developers have run out of hotel brands to place on their buildings. Designer names started surfacing and more recently restaurant names. But car brands began awhile back with the first being the Porsche building in Sunny Isles Beach, Florida, just north of Miami Beach. The developer, Gil Dezer of Dezer Developments even invented a car elevator for residents to take their cars right to their residence in the sky. The invention got named the “Devervator”…and several years later, Dezer is repeating the concept with his Bentley Residences building, also coming up in Sunny Isles Beach. Aston Martin Residences is the first new development to be completed in Spring 2024 along the Miami River in Miami.
Fast forward a few years, and now already in the first quarter of 2024, two new car branded buildings have been announced within a week of each other. First Mercedes-Benz Places hit the press and soon after Pagani Residences. So, the car game of one upmanship is in high gear here. But both branded projects are being offered at very different price points and in different parts of Miami. Mercedes-Benz Places will be part of a major mixed-use development in downtown Miami with 791 units with prices starting at only $550,000 in a very uniquely designed building that will leave its mark on the Miami skyline. In contrast, Pagani Residences will rise in a more northern neighborhood called North Bay Village that is northwest of Miami Beach. It will be an ultra-luxury waterfront boutique building with only 70 units with starting prices at the same price as a Pagani supercar at $2.4 million. Let’s take a closer look at these two newly announced cars branded developments.
Mercedes-Benz Places Miami
This will be Mercedes-Benz first residential project in North America, coming first to Miami to the downtown Brickell area. It is part of an overall development of 1 Southside Park, one of the largest under construction in Florida with over 2.5 million square feet of mixed-use development by JDS Development Group.
Mercedes-Benz Places will be a 67-story mixed-use tower with 791 units offering studios to three bedrooms ranging in price from $550,000 to $4 million with completion in 2027. Technical silver will be the dominant color, complemented by classic Mercedes-Benz black and white. The overall architectural effect will command a distinct presence on the Miami skyline. There will be E-V charging stations and a car fleet for residents. Additionally, Southside Park is being reimagined as an urban oasis.
Pagani Residences North Bay Village
The elite Italian supercar manufacturer has announced its very first residential development project coming to the North Bay Village neighborhood of Miami. The founder and CEO of Pagani Automobili, Horacio Pagani envisions a synergistic marriage between Pagani’s meticulous design ethos and Miami’s vibrant lifestyle. The aim is to provide residents with a similar thrill to driving a Pagani hypercar.
This will be a boutique super luxury building 28 stories high by developer Riviera Horizons. There will be only 70 units with prices starting at the same price as buying a Pagani for $2.4 million. Offerings will include two to four bedrooms from 2,000 to 3,200 square feet and 6,900 square feet for penthouses. The building is being designed by the Miami firm, Revuelta Architecture and interiors by Pagani Arte. Delivery is expected to be in 2027.
Hope Gainer
