It is called LF – LUÍS FIGO, an exclusive new chicwear collection.
The former champion Luís Figo, Ballon d’Or winner in 2000 and football legend, launches his own fashion brand. LF is an acronym that plays with the initials of his name LF Luís Figo, but also with the brand positioning LF Luxury Fashion: a high-end collection dedicated to the contemporary man, understated, elegant and refined, ranging from travelwear to sportswear, to what the brand defines as “new chicwear”, a concept that perfectly sums up its inspiration.
The collection is designed to dress dynamic and out-of-the-ordinary men, who love style and appear impeccable on any occasion. The collection will explore the moments that mark the lifestyle of a contemporary man, who is distinguished by a choice of refinement, details and quality. There is also a strong identification and sharing of values that the former Portuguese footballer has managed to keep up over the years and for which he is known and identified: savoir faire, elegance, class, distinction.
Not just a collection, but an everyday approach to life and style. The LF collection is completely Made in Italy and made from the finest, technical materials, fine cottons and a selection that is also eco-friendly. It will be available in selected shops from February 2024 and, an exclusive selection, online in July 2023.
By Valentino Odorico