In Milan, Jesolo and Dubai, projects dedicated to the fashion and food sectors.
The study Parisotto + Formenton Architects, which has always been active in the world of retail design, signs three new projects dedicated to the fashion and the industry food: a flagship store in the Milanese fashion district, a boutique in a seaside resort in the metropolitan city of Venice and a store in Dubai for chocolate lovers.
Eleventy flagship store, Via Spiga 7, Milan
The first Eleventy flagship in Milan, which opened in April in Via della Spiga 7, is a boutique spread over two floors in the spaces of an elegant bourgeois residence. The environments designed by Parisotto + Formenton Architects reflect the values of the Milanese brand through a consistent architectural approach: the natural nuances and neutral and warm tones of the collections are taken up in the furniture through the material with the use of oak wood, Navona travertine, Cimento brick and the fabrics of the upholstered furniture and carpets.
The space accompanies the customer on a journey: the ground-floor entrance opens onto a scenic showcase space overlooking Via Spiga with a custom-designed travertine floor where periodic displays introduce the themes of the collections; it continues then into the lounge room dedicated to men and accessories. A grand staircase-shielded by a light filter that acts as a background to the windows leads to the upper floor that houses the women’s collection, accessories and men’s tailor-made.
On the second floor is a VIP lounge, a cozy living room where typically domestic elements such as the fireplace, bookcase and bar cabinet are reminiscent of the classic atmospheres of Milanese interiors but interpreted with a contemporary flair. The indoor lounge then continues into the outdoors with a large terrace overlooking the courtyard.
There are many innovative elements introduced in the Eleventy concept: the all-light hanging bars, the sculptural wood and stone tables and the polished steel and stone bookcases that combine rigorous and essential lines with unexpected elements.
Light is a key part of the design: the natural noninvasive light that filters through the first floor windows combines well with the study of artificial lighting, which gives a soft overall atmosphere and a careful focus on the product thanks to technical fixtures and decorative lamps.
Loose furniture: True, Living, Kettal, cc-tapis
Ph: Pietro Savorelli
Shop Eraldo, Lido di Jesolo, Venice
The concept of the new Eraldo shop, by Parisotto + Formenton Architetti, embraces a new way of conceiving retail: the store becomes an experiential destination and a place where shopping is part of a five-star service to which the contemporary atmospheres of the boutique contribute. The retail space dialogues with the space outside: the storefront dematerializes and occupies the two floors, crossed by a continuous stone septum.
The interior space is a stage, while externally a covered outdoor patio extends the store toward the street. The interior atmospheres envisioned by the designers are dominated by sharp and essential lines, sculptural and monolithic furnishings with pure volumes.
Staircase: travertine walnut Zanet marbles
Plasters: Matteo Brioni
Window frames: Dry, Ebe 30 profile
Steel armored locking/opening system with bulkheads: LaFabbrile
Furniture: Cimento/True Design/Carl Hansen
Ph: Pietro Savorelli
Patchi Flagship Boutique, Dubai Mall, Dubai
The boutique of the Lebanese brand Patchi, included in the Dubai Mall, was renovated by
Parisotto + Formenton Architects with the product and retail concept in mind. The result for visitors is a unique and personalized experience in the world of high-quality Lebanese chocolate.
The flagship store features a gourmet area, one dedicated to gift products and one just for tasting, where Made in Italy furniture elements stand out.
Even from the large exterior windows, the impact of the interior spaces and design details can be grasped.
Interior materials include precious Navona Travertine and natural oak for the flooring, different treatments for the walls, flat or three-dimensional, giving the space a more dynamic yet fluid look.
Completing the layout are display islands where the product plays a starring role in an atmosphere of luxury, elegance and exclusivity.
Ph: Rabih Rechdan