Tiziano Guardini/Jacopo Ascari’s sustainable capsule in Bemberg™.
From Oct. 19th to 28th is staging in Venice the 3rd edition of A Dress for Venice, a project of Venezia da Vivere that is a concrete message addressed to the fashion world about the values that a sustainable collection should embody: eco-design, innovation, high craftsmanship, responsibility, and partnerships involving companies of excellence throughout the supply chain.
Inspired by the city of water, the clothing collection was designed by the eco-designer Tiziano Guardini, illustrated by the artist Jacopo Ascari and made with Asahi Kasei‘s Bemberg™ yarns: a unique and precious fiber certified for its biodegradability in both soil and water.
The capsule’s evening dress debuted Sept. 7th on the red carpet of the Venice Film Festival, worn by actress Margot Sikabonyi, was called “The greenest dress of the Festival” by the press.
The capsule was produced by the Venetian brand Martina Vidal Venice, who also enhanced the garments with some details in Burano lace, an ancient art nominated for inclusion in the UNESCO list of Intangible Cultural Heritage of Humanity, with the support of artisan companies from Venice and the Veneto region identified by the Veneto Fashion Table.
The collection will be presented with a preview to the press on Friday 20th October at the Ca’ di Dio Hotel, with the participation of all project players, and from Saturday, Oct. 21st, will be exhibited at the Atelier Martina Vidal in Burano, on the occasion of ApritiModa, the initiative that sees historic fashion houses throughout Italy open their private spaces to the public.
“Returning to Venice and experiencing the emotions of this place and the artists who embellished it is intoxicating,” says Tiziano Guardini, while Jacopo Ascari for the illustrations adds, “I started from a careful study of the works of Canaletto, Guardi and Bellotto, masterpieces of 18th century Vedutism.”
A Dress for Venice
A Dress for Venice is a choral project that has the patronage of the City of Venice, the Veneto Region and Homo Faber – Fondazione Cologni dei Mestieri d’Arte. It has the support of a supply chain of enterprises identified by the Veneto Fashion Table (Confartigianato, Confindustria, CNA, Confesercenti and Confcommercio della Moda del Veneto) and the C.L.A.S.S. global platform. (Creativity Lifestyle and Sustainable Synergy), which has been supporting responsible innovation and collaborating with the entire international fashion supply chain since 2007 to offer the contemporary consumer an innovative and responsible beauty choice. The project has the partnership of Camera Buyer Italia, the national association that brings together the best multi-brand stores of excellence, and sustainable fashion project consultant Marina Iremonger.
Venice Fashion Week
Venice Fashion Week promotes Venice as a center of production and creativity, an ideal place to live and create. It is conceived and organized by Venezia da Vivere, an agency specializing in the enhancement and promotion of contemporary craftsmanship. It has the patronage of the City of Venice, the Veneto Region, Homo Faber – Fondazione Cologni dei Mestieri d’Arte and the partnership of Vela – Venezia Unica. Partners: Tavolo Veneto della Moda (Confartigianato, Confindustria, CNA, Confesercenti and Confcommercio della Moda del Veneto), Associazione Piazza San Marco, IUSVE, Moodart, Università Ca’ Foscari Venezia, Venice Cocktail Week, Venice Photo Lab, ApritiModa. Media partner: Illuminem.com.
Valeria Rastrelli
